About
704 Supply Co. is built on over a decade of designing, sourcing, and selling apparel that people actually choose to buy. That experience is what we bring to every business order we take.
704 Shop started in Charlotte in 2013 with a simple idea:
Give people a way to wear their pride in the city.
What we didn’t expect was how much we’d learn about what makes apparel work. Over ten years of running a retail brand, we developed a sharp sense for fit, fabric, decoration quality, and the difference between gear people reach for and gear that sits in a drawer.
Along the way, businesses started asking us to apply that same thinking to their branded apparel. We’d been doing it informally for years. 704 Supply Co. is the formal home for that work, bringing the same standards we hold our retail products to into every B2B program we run.
We’re not a platform. We’re not a catalog.
We’re a team of people who care about apparel and have been doing this long enough to know what actually works.
These aren’t projections. They’re the result of years of managing programs that matter.
WHY RETAIL EXPERIENCE MATTERS
Most companies selling custom branded gear are technology platforms with a product catalog behind them. They’re built to process orders efficiently, and they do that well. What they’re not built to do is tell you which blank runs small, which decoration method holds up on a performance fabric, or why your logo needs to be scaled before it goes to print.
Because we’ve spent over a decade designing and sourcing apparel for consumers who had no obligation to buy it, every recommendation we make has had to earn its place. When we suggest a specific blank, it’s because we’ve worn it. When we say a design will embroider well, it’s because we’ve run it. That kind of judgment comes from experience, not a product database.
Rooted in Charlotte, NC
We collaborate with local print shops, embroidery partners, and creative talent across Charlotte whenever possible. It keeps quality high, communication easy, and the work close to home. We’ve grown alongside this city and we take that relationship seriously.
We choose blanks and decoration methods the same way we do for 704 Shop. If it’s not something we’d sell in our own store, we won’t recommend it to you.
Great company apparel doesn’t scream branding. It integrates it. We design gear that feels intentional, apparel people wear because they want to instead of because they have to.
We’ve fulfilled thousands of orders over ten years. We’ve refined our systems relentlessly. When we commit to a timeline, we meet it. When we store your inventory, we manage it. When you need support, we respond.
The goal is always fewer interventions, not more.
We’re designers, operators, and problem-solvers who care deeply about doing things the right way and standing behind our work.
Long-term apparel partner for national brands and growing organizations
Proven programs for large-scale events and distributed teams
One client reduced apparel waste by 60% while improving employee adoption
“704 Supply Co. delivers retail-quality design and a consultative process that I haven’t found anywhere else.”
Josh Lucas
Global Brand Director at GlobalLogic
“704 was an outstanding collaborator for our YMCA races. They delivered high‑quality runner tees and custom merch with speed, creativity, and reliability. Andy and his team are easy and fun to work with!”
Dalton Moore
Vice President, YMCA Greater Charlotte
“We urgently needed a reliable platform for high-quality shirts and accessories for our volunteers and staff, and 704 Supply Co has been the perfect solution.”
Davier Lopez-Rodriguez
Special Projects, City of Charlotte
“Andy and the team at 704 have always been great to work with! They’re a fun crew to collaborate with. Our customers always want more hats from 704!”
Luz Heilman
Director of Marketing at Summit Coffee
“What truly sets 704 Supply Co. apart is their reliability and attention to detail. They communicate clearly, meet deadlines, and consistently go above and beyond to ensure everything runs smoothly.”
Anthem Rugby
“704 Supply Co. is fantastic to work with. They are reliable, responsive, and consistently deliver high-quality products. The ordering process is smooth, turnaround times are quick, and they’re always flexible with our needs!”
Starr Rivera
Senior Analyst, Method
Amanda Dennehy
Human Resources Generalist, PetScreening
“704 Supply consistently delivers fresh, creative ideas. We truly value their ability to translate a vision into a product that is both meaningful and high-quality From the materials to the final product, they are responsive and collaborative.”
Courtney Oates
Marketing and Events Director, Nourish Up
Whether you know exactly what you need or you’re still working through the details, we’re easy to talk to, and there’s no pressure to commit until everything makes sense. Most people find that one conversation is enough to get a clear picture of what’s possible and what it will cost.
